Hedonic framing is a way to make gains feel stronger and make losses feel less strong. If you split a gain into smaller units, the whole gain will feel greater. But for losses, you should try to combine them because splitting them also makes them feel stronger.
To make gains feel greater and to reduce the effects of losses, split gains and combine losses.
One example is that insurance companies frequently list each of your policy discounts individually - Safe driver discount, Long-term client discount, Multiple policy discount, etc. This is a way to split your gains, and makes you feel like you are getting a great deal.
If you are trying to avoid your clients having a negative experience, consider ways to combine losses into a single event to soften the negative feeling.
