Designing programs around how people actually think and act
Biases for Understanding
Availability Bias
Choice Overload
Decision Fatigue
Ego Depletion
Fundamental Attribution Error
Hassle Factors
Hot-Cold Empathy Gap
Licensing
Ostriching
Planning Fallacy
Procrastination
Prospective Memory Failure
Scarcity Mindset
Status Quo Bias
Stereotype Threat
Time-Action Gap
Biases for Amplifying
Commitments
Deadlines
Decoy Effect
Defaults
Endowment Effect
Fresh Start Effect
Hedonic Framing
Identity
IKEA Effect
Loss Aversion
Lottery Effect
Partitioning
Planning
Reminders
Simplify
Social Proof
